The need to supplement
There is an established and growing body of scientific evidence to say that the reduction of the mineral content in our diet, due to the severe natural depletion of these vital nutrients in fresh food as well as our modern convenience diets, which are low in fresh foods and high in processed and refined foods, lies at the core of many modern degenerative diseases.
Compared to the previous generation, we are exposed to much increased levels of stress and environmental pollution; both known to be real everyday threats to our good health. Today the need for correct and complete nutrition is more vital than ever.
Whilst it would be wonderful to imagine a world where uncontaminated fresh food was available to everyone at every meal, modern lifestyles and commercial interests will make this impossible.
The only viable alternative is to supplement. Since it is effectively impossible to underestimate the importance of minerals and trace elements for the health of human body, we have no alternative but to ensure these are present through correct supplementation.
Our society is beginning to react and demand better nutrition; the “writing is on the wall”. BSE and other food scares have created greater knowledge and concern over what we are fed and how this relates directly to our health. The food industry has reacted by offering a small range of supplemented foods. As yet this is small scale and often led by legislation. There is a growing public awareness and demand for convenience foods that not only look, taste and smell good but also have an intrinsic health benefit – a real functional food.
This is the opportunity: adding magnesium and trace minerals to a formulation to increase your product’s USPs and your margins.